List of Marketing Companies in Spain. 5769 Business. 5481 Phones. 3438 emails
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In administration, the term marketing or marketing in other countries, from the English term marketing, has various definitions. According to Philip Kotler (considered by some, the father of modern marketing), it is "the set of practices and principles whose main objective is to increase trade, especially demand, while for the American Marketing Association (AMA, for its acronym In English), marketing is considered as "activity, a set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, partners and society in general" . It has also been defined as a management philosophy that holds the key to achieving the organization's objectives lies in identifying the needs and desires of the target market and adapting to offer the satisfactions desired by the market more efficiently than the competition.
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